Overweight dogs

4 in 10 pet owners would consider dog-safe GLP-1 injection amidst obesity crisis

Jill Northcott
Authored by Jill Northcott
Posted: Wednesday, September 17, 2025 - 06:00

New research from pet insurance experts at MoneySuperMarket has revealed that four in ten (40%) dog owners would consider giving their pet a GLP-1 style injection if it was recommended by a vet. 

The findings come amid growing concerns about pet obesity, with an estimated 60% of UK dogs now overweight or obese.[1] The news follows bio-pharma company Okava's plans to trial a weight-loss drug for dogs that mimics the effects of Ozempic, tapping into a potential $10 billion market.[2] 

Over half of dog owners aged 25-34 are pro "wag-ovy"

Research shows that the most receptive group is dog owners aged 25–34, with more than half (56%) saying they would be willing to give their pets a vet-recommended GLP-1 injection.

However, uncertainty around this type of drug grows with age: 21% of 45–54-year-olds are unsure, and 20% among those aged 55 and above.

Is a pet-safe weightloss drug a good idea?

Lauren Chong, qualified vet and pet insurance expert at MoneySuperMarket explains the pros and cons of a dog-safe weight loss injectable:

"A weight-loss drug could be a valuable tool for obese dogs and their owners in the future. For dogs where they've been overfed or under-exercised, a GLP-1 type medication could offer a solution to better health. Managing canine obesity often takes significant time and effort, so this treatment could help fast-track progress. 

"That said, all medications carry risk. Diet and exercise should always come first, as these changes can greatly improve a dog's lifespan and quality of life. Like in humans, weight loss medications shouldn't be the first option - it's not a quick fix or magic potion. Focusing on consistent exercise and portion control will almost certainly have the desired positive impact on your pet's health."

More pounds on your pet often means fewer in your wallet, pet insurance expert explains 

Obesity increases the risk of serious conditions such as urinary issues and cancer, and overweight dogs are far more likely to face health problems than those kept fit and active.[4] These issues can lead to hefty vet bills. 

Alicia Hempsted, pet insurance expert at MoneySuperMarket, explains: 

"Pet insurance that covers pre-existing conditions, such as obesity, is more expensive because there's a greater risk of your dog developing a weight-related illness, such as arthritis. 

"If GLP-1 style treatments for obesity become available for dogs in the future, it's likely that owners will have to pay out of pocket for them, which may affect their availability. Pet insurance doesn't usually cover treatments related to obesity - like specialised diets or physiotherapy - and as with any health issue, prevention is always better than cure. Regular vet visits and check-ups are the best way to protect your pet's long-term health and avoid unnecessary costs."

Share this

Tags