How Much Instagram’s Most Famous Animals Could Make Per Post
Over the last few years, we have seen a rise in influencers across all social media platforms. Alongside this, has been the increase in “animal – influencers” (yes, we just made that up!) In fact, did you know that there’s a dog on Instagram that not only has more followers than Tom Hanks but could be making more money on sponsored posts than him too?
Let’s take a closer look
The Highest Earning Animals On Instagram
They might not be running the accounts, but we know the animals are the main event. With some smart business decisions, you can even those turn millions of followers your cat may have into thousands of pounds.
That might surprise you, but there’s that much money available because advertising on Instagram just works.
According to Hootsuite, 92% of Instagram users say they’ve followed a brand, clicked on their website, or made a purchase after seeing a product/service on the platform.
With a conversion rate like that, it’s not surprising industry giants are pairing up with pets of all kinds online.
Below you can find a closer look at the most popular animals on Instagram, along with what they could be earning per sponsored post:
| Name of account | Instagram Handle | Animal type | Followers | Earnings per post (£) | Earnings per post ($) |
|---|---|---|---|---|---|
| Jiff Pom | @jiffpom | Dog | 10 million | £43.3K | $56.7K |
| Nala The Cat | @nala_cat | Cat | 4.3 million | £18.6K | $24.4K |
| Doug the Pug | @itsdougthepug | Dog | 3.9 million | £16.9K | $22.2K |
| Juniper the Fox | @juniperfoxx | Fox | 3 million | £13.1K | $17.1K |
| Henry + Baloo | @henrythecoloradodog | Dog and Cat | 2.2 million | £9.4K | $12.3K |
| Tuna | @tunameltsmyheart | Dog | 2.1 million | £9K | $11.8K |
| Maya | @mayapolarbear | Dog | 2.1 million | £8.9K | $11.6K |
| Sukii | @sukiicat | Cat | 2 million | £8.5K | $11.2K |
| Mr Pokee | @mr.pokee | Hedgehog | 1.9 million | £8.2K | $10.7K |
| Diddy Kong and Yeti Kong | @realdiddykong | Monkey | 842.6K | £3.6K | $4.7K |
| Jill | @this_girl_is_a_squirrel | Squirrel | 723.7K | £3.1K | $4.1K |
| Bertram | @bertiebertthepom | Dog | 440K | £1.9K | $2.5K |
| Popeye | @popeyethefoodie | Dog | 407K | £1.8K | $2.3K |
| Bodhi, The Menswear Dog | @mensweardog | Dog | 400K | £1.7K | $2.3K |
| Hamlet | @hamlet_the_piggy | Pig | 344K | £1.5K | $1.9K |
All earnings data is correct according to Inkifi – see methodology below for more information.
Now we have that information, we can compare them to human celebrities for some context. As you can see, there are some incredible results when you look at the two. In fact…
Below you can find data on some surprising accounts that Jiffpom may be out-earning:
| Name of account | What they're known for | Followers | Earnings per post (£) | Earnings per post ($) |
|---|---|---|---|---|
| Tom Hanks | Actor | 9.4 million | £40.3 K | $52.8K |
| Raheem Sterling | Footballer | 8.7 million | £37.4K | $49K |
| Molly Mae | Influencer | 6.1 million | £26.3K | $34.4K |
| Dolly Parton | Singer | 4.4 million | £19.2K | $25.1K |
| Gemma Collins | TV Personality | 2.2 million | £9.6K | $12.6K |
