Twiggels targets premium pet care growth with launch of natural dog shampoo

UK pet care brand, Twiggels is looking to shake up the fast-growing premium pet care category with a range of natural, ethically formulated dog shampoos.

The four-product line up comprises Muddy Paws, Fresh Paws, Silky Shine and Puppy Soft, each one designed to address specific dog owner needs.  From deep cleaning, to odour control, coat conditioning and sensitive skin, Twiggels meets the rising consumer demand for cleaner label, functional pet grooming products.

With pet owners increasingly seeking natural grooming products, the brand positions itself at the intersection of natural ingredients, science led formulation and sustainability, with products that are vegan-friendly, pH balanced for dogs and free from SLES and silicones. 

Founder Daniel Ansell says, “Twiggels was launched with an aim of creating a pet shampoo that was gentle for dogs, effective for owners and kinder to the planet.  We know that dog owners are always looking for what is best for their four-legged friend, not just in their diet but in their overall wellbeing and Twiggels can help to meet that demand.”

All Twiggels products are made in the UK and use plant-based ingredients, with packaging designed to be recyclable, aligning with the growing consumer scrutiny around sustainability in household products.

With a RRP of £12.99, Twiggels is available via DTC www.twiggels.com with an aim target grocery and specialist retail listings as it grows.

All products are available from www.twiggels.com